Top 12 YouTube Video Trends That Will Be Hot in 2024

What are the top YouTube video trends in 2024? This is definitely the question that many content creators are looking for answers to, aiming to create engaging videos and attract the attention of the audience. In this article, MTC will introduce the top 12 YouTube video trends in 2024 that you cannot ignore.

Top YouTube Video Trends 2024

Short Videos
Short videos are currently one of the top YouTube video trends in 2024. Originating from the Tiktok platform, short videos have quickly spread and been adopted by YouTube. With the advantages of being easy to watch, not time-consuming and highly viral, short videos are dominating the market. Even though the videos are long, most viewers only pay attention in the first 60 seconds, so developing short videos is an ideal choice for content creators.

User-generated videos
Another top YouTube video trend in 2024 is user-generated videos. Content revolving around personal stories, handmade items, or funny videos will become the focus. Not only are these videos entertaining, they are also a potential source of income, and at the same time bring authenticity when used by businesses for advertising.

Sales Videos
Sales videos will also continue to be one of the top YouTube video trends in 2024. With the ability to combine content that users are interested in with easy shopping features, online sales videos help businesses reach customers naturally and effectively.

Livestream Videos
Live videos, also known as livestreams, are becoming a popular form of interaction on YouTube. Livestreams allow content creators to connect directly with audiences, creating a realistic and engaging interactive environment. It is no surprise that this is considered one of the top YouTube video trends in 2024.

Stricter AI Rules
As artificial intelligence (AI) continues to grow, YouTube is also setting new rules to govern AI-related content. Channels that use AI to automatically generate content, design thumbnails, or create voiceovers will have to adhere to strict rules to ensure accuracy and transparency.

Highly Authentic Videos
The top YouTube video trends of 2024 also include highly authentic, minimally edited videos. These videos are often simple and close to the audience, creating a comfortable and authentic feeling.

Thumbnail Experiment
YouTube introduced a thumbnail experiment tool in early 2024, helping creators analyze the performance of different versions of images. This trend allows creators to choose the most attractive images to increase the competitiveness of their videos.

Gamified YouTube videos
Gaming videos, including quizzes, challenges, or multiple choice questions, have been around since 2023 and will continue to be one of the top YouTube video trends in 2024. These videos are not only entertaining but also provide useful knowledge to viewers.

Community-oriented content
Community-oriented videos are always very attractive. This content not only helps increase subscriptions and watch hours, but also brings a stable source of income. This top YouTube video trend will continue to grow strongly in 2024.

YouTube Shorts videos are on the rise
YouTube Shorts videos have been helping many channels gain a large number of subscribers in a short time. With easy access and quick views, Shorts will continue to be the top YouTube video trend in 2024.

Ad Blockers Affect Views
Using ad blockers is negatively affecting YouTube views. YouTube has begun blocking video playback for users using ad blockers, resulting in a decrease in revenue and views.

The Rise of VR Gaming
Finally, it is impossible not to mention videos related to virtual reality (VR). According to forecasts, the VR market will reach $22 billion by 2025, and this is one of the top YouTube video trends in 2024 that creators cannot ignore.

Here is a summary of the top 12 YouTube video trends in 2024 that MTC Group has analyzed. Grasping the trends and understanding the YouTube platform will help businesses and creators reach customers more effectively, opening up many opportunities for success in the future.