Youtube is currently an online video sharing platform that especially attracts the attention of young people. However, building a Youtube channel to gain millions of views is not easy. To promote products or make money from a Youtube channel, building a channel from scratch is a basic and indispensable step. Join MTC Group to discover the details and how-tos of achieving success on this platform.
Instructions for building a Youtube channel from scratch
For building a Youtube channel effectively, you must build the channel carefully from the profile image to the channel introduction to attract viewers. Here are a few ways to grow your channel for beginners:
1. Design an impressive homepage that attracts viewers
The home page is an important factor for viewers to decide whether to subscribe to a channel or not. An impressive home page needs to ensure the following elements:
Description tag
- Greetings and introduction of the channel
- What topic and content is your channel about?
- The type of video you want to target
- How often and when do you post new videos?
- Linked social networking sites
- ……
Cover image
The cover photo will be the first thing users see when they first visit your Youtube channel. So make sure your cover photo is beautifully designed and has sharp images. You should invest in carefully designing your cover photo because this is the face of your Youtube channel.
Youtube cover photos will have a minimum size of 2048 x 1152 pixels when uploaded. Some tools that can help you easily design cover photos are: photoshop, illustrator, canva,…
Channel icon (avatar image)
Representative photo, also known as “avatar”. Your profile picture is what covers your “imprint” everywhere on Youtube:
- Youtube homepage
- Displayed in search results
- Subscription channel
- Featured channel
- Related channels
Therefore, you should prioritize using unique, easy-to-see images so that users can easily identify your Youtube channel no matter where it appears.
2. Video title and keywords
To build a successful Youtube channel, you must optimize your videos to SEO standards. The titles and keywords of the video must revolve around a topic to increase traffic from the viewer’s search bar. You must choose keywords that users search for a lot before making videos. Keywords must be included naturally in the content, ensuring the right topic so that when viewers search for keywords in the search bar, they can easily see your video. One of the tools that can be very helpful for keyword research is vidIQ.
3. Build content for Video
Many people who are new to YouTube are confused and have no idea what they should do and how they should do it. You need to determine exactly what content your channel is aiming for. Then, position yourself in the audience, the audience you want to target, so you can optimize the content to maximize the viewer’s experience, thereby increasing subscriptions and views.
Therefore, your video needs to have a highlight right from the first seconds, otherwise users will leave in the first seconds. You should invest in thumbnail images because it is an important factor that makes users decide to click to watch your video or not.
4. Optimize SEO standards
SEO is a search engine optimization technique that increases impressions and video views by showing up on YouTube’s search engine. Therefore, you need to optimize SEO well if you want your video to have many views
Building an SEO-standard Youtube channel requires the following elements:
- Main keyword, you should put the main keyword in the title of the video: The main title is the deciding factor in the audience’s click to watch the video. An attractive, SEO-standard title will easily reach the top.
- Keywords in the video description: Allocate keywords that appear 2-3 times in the video description
- Keyword tags: Add your main keyword and related keywords, use the vidIQ tool to add the most accurate keywords.
Refer to some SEO standard Youtube channels:
5. Actively interact with viewers
The more comments a video has, the more YouTube will recommend it. Therefore, you need to interact with a lot of viewers and commenters so that YouTube can appreciate your video. The audience will also feel more sympathetic towards your channel.
You can proactively interact with viewers more, or create questions related to video content to receive answers, etc. Besides, don’t forget to thank those who have responded. your question.
6. Call for subscribers
In order for your Youtube channel to grow, you must call for subscribers. Here are some ways to call for subscribers that you can refer to:
- Focus on building video quality
- Suggestion, call for subscribers at the end of the video
- Set a Subscribe button that invites users to register
7. Share the channel on other social networking sites
Instead of just focusing on building a channel on Youtube, you should build other social network channels to attract users to your Youtube channel. The most effective and easiest way today is to develop a Youtube channel in parallel with Facebook. You can easily create a Fanpage on Facebook with the same content and topic to be able to pull traffic from Facebook to your Youtube channel.
8. Create Playlists with the same theme for your videos
You should create playlists for the videos on your channel. This method supports pulling views for videos extremely effectively, users can click on your playlist to view all the videos in it one by one.
9. Video posting frequency
If you want your channel to have stable recommendations, you must post videos regularly, at least more than 1 video/week. You should look at the user data analysis section to be able to choose the video posting time that best suits your audience’s online behavior. Posting videos at the right time with the most online audience will increase your video recommendation rate.
Notes to build a successful Youtube channel
Here are some notes for beginners to successfully build a channel:
- Create videos that attract viewers: Beautiful thumbnail images, attract viewers,…
- Optimize SEO standards
- The title contains keywords that create curiosity and stimulate viewers
- Build good content that is suitable for viewers
- Good use of image, video design tools,…
- Call on viewers to register, like, share, and comment on the video
Conclude
Above are the experiences of building an effective Youtube channel for beginners. Wishing you success in building your channel!
For further information, please contact us
MTC GROUP ENTERTAINMENT AND MEDIA COMPANY
Address : No. 184 Tran Phu, Tan Dan Ward, Viet Tri City, Phu Tho
Email : contact@mtcgroup.info
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