According to the TikTok Shopping Roadmap report published in June 2022, 49% of users discovered products they were interested in through videos from brands, creators, and other user communities on the platform this rock. Notably, at least 37% of them actually purchased the products after discovering them on TikTok.
Interestingly, the power of engagement and TikTok’s unique discovery algorithm has played a key role in boosting sales on Shopify’s e-commerce stores.
To enhance TikTok marketing strategies for businesses, Shopify introduced new product discovery and shopping tabs. Retailers and businesses can easily integrate these shopping tabs and sync product catalogs from their stores with their online store on TikTok.
So what are Tiktok’s superior points over Instagram, Facebook and Youtube?
What is Tiktok’s superiority in product discovery compared to other social networking platforms?
1. Higher engagement rate
TikTok ranks first in generating the highest engagement rate per post compared to other social networks. Data from Nielsen shows that influencer engagement rates on TikTok reach 20%, compared to 6.15% for Instagram and 5.22% for YouTube. This is great for product discovery.
High interaction rates on social networks help brands reach a large number of users, thereby increasing brand awareness and sales.
Instagram and YouTube have tried to copy TikTok’s content format to keep users on their platforms. Instagram released the Reels feature and YouTube launched YouTube Shorts after TikTok became popular. However, TikTok still comes out on top with the highest engagement rate across all major platforms.
2. TikTok’s Powerful Algorithm: Creates Relevant and Engaging Content
TikTok is especially different from other social networks because of its powerful algorithm, which helps deliver content based on users’ interests and activities on the app. This expands the ability to discover products that users are likely to be interested in and purchase.
The ‘For You’ page on TikTok is similar to the ‘Explore’ page on Instagram, but with one important difference. TikTok’s ‘For You’ page shows new content based on a user’s personal interests and activity on the app, not limited by friendships or followers. This creates a huge space for discovering new content, including products, videos and more.
Another special point is that TikTok’s algorithm does not care about a brand’s reputation or popularity. This means that even little-known brands can become popular on the platform and succeed in selling their products.
3. Suitable user target (Niche market)
With over 800 million monthly users, niche communities on TikTok like LGBT TikTok, Skater TikTok, Twilight TikTok, and more have created a strong bond between community members. Fun and entertaining content contributed to stimulating user interest in purchasing the product. At least 39% of users said that the “feeling of joy” created by humorous content on TikTok made them feel like shopping.
4. The power of the # tag
While the popularity of the hashtag has declined on Instagram, it is becoming increasingly popular on TikTok. Hashtags like #BookTok, #BusinessTok, and #TikTokMadeMeBuyIt attract millions of views and provide TikTok product listings, reviews, tips, lessons, and live broadcasts from influencers.
These hashtags help users easily discover products and contribute to their shopping decisions. Such fun hashtags are often used in TikTok challenges, encouraging users to participate in creating content for the hashtags and spreading the message.
Hot trending items on Tiktok
Among the most discussed interests on TikTok are beauty, fashion, and jewelry, followed by art, interior design, food, mobile accessories, toys, and dentistry, to name a few. like differently.
Statistics show that many beauty products have become popular on TikTok overnight after receiving reviews from users. For example, Maybelline mascara and Diecem makeup remover saw a nearly 400% spike in sales after appearing on the platform. Even hashtags like #skyhighmascara and #theosystemskincare have attracted nearly 200 million views on this app.
Top 4 Marketing tips above on Tiktok for brands can be easily applied
1. Increase engagement with influential individuals
Brands like L’oreal Paris, SuperGoop, Casetify, and many more are proactively using influencer marketing strategies on TikTok to reach their target customers through entertaining content. To help brands overcome the challenge of finding influencers, TikTok launched its creator marketplace, where brands can curate the most relevant influencers in almost any market. niche school.
Marketing Tips on Tiktok
Always look for creators who understand your niche and brand. They need to dominate not only on TikTok but also on other platforms like YouTube, Instagram, or Facebook. In particular, they must understand your target audience well and be able to generate high sales and engagement from their community.
2. Catch up with the trend
TikTok is a platform driven by the latest trends. Following popular hashtags makes it easy to discover new content. Since users love to watch videos that follow trends, adopting this TikTok marketing strategy can attract more views and engagement.
Understanding your competitors better will give you an edge. Services from MTC Group help you compare brands and trending features in the market, thereby accessing the latest trends across multiple social media platforms.
3. Build a Tiktok community and interact regularly
A strong community creates a sense of belonging and strengthens the connection between customers and the brand, which in turn leads to greater customer loyalty to that brand. Regularly interacting with your audience through commenting, liking and sharing on social media channels can be hugely beneficial for the growth of your brand.
4. Expand your reach with cross-promotion
Cross-promoting TikTok content on Instagram, YouTube, and other platforms is a great way to target your customers across multiple channels and expand your reach.
The platform’s automatic sharing feature allows you to post content on Instagram and YouTube directly from TikTok. You can share content to Reels, Stories or Instagram posts, as well as Shorts or YouTube videos. This saves you time and effort in managing content across different platforms.
Summary
The increasing popularity of Tiktok is increasingly making Tiktok a leading product discovery tool, creating great opportunities for companies, businesses, and brands to start implementing promotional campaigns on the platform. this platform to compete with other leading brands.
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