{"id":632,"date":"2024-04-06T06:57:01","date_gmt":"2024-04-06T06:57:01","guid":{"rendered":"https:\/\/mtcgroup.info\/?p=632"},"modified":"2024-04-06T08:30:49","modified_gmt":"2024-04-06T08:30:49","slug":"what-is-social-media-marketing","status":"publish","type":"post","link":"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing","title":{"rendered":"What is Social Media Marketing? Difference between Social Marketing and Digital Marketing"},"content":{"rendered":"<p>In the current 4.0 era, Social Media Marketing is the most effective means and solution for businesses to reach customers quickly. So <em><strong>what is Social Media Marketing?<\/strong><\/em> Join me to find out in the article below.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#So_what_is_Social_Media_Marketing\" title=\"So what is Social Media Marketing?\">So what is Social Media Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#Should_I_use_Social_Media_Marketing_or_choose_Digital_Marketing\" title=\"Should I use Social Media Marketing or choose Digital Marketing?\">Should I use Social Media Marketing or choose Digital Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#Compare_the_differences_between_Social_Media_Marketing_and_Digital_Marketing\" title=\"Compare the differences between Social Media Marketing and Digital Marketing\">Compare the differences between Social Media Marketing and Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#What_is_Social_Media_Marketing\" title=\"What is Social Media Marketing?\">What is Social Media Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#Digital_Marketing\" title=\"Digital Marketing\">Digital Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#Conclude\" title=\"Conclude\">Conclude<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mtcgroup.info\/en\/what-is-social-media-marketing\/#For_further_information_please_contact_us\" title=\"For further information, please contact us\">For further information, please contact us<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"So_what_is_Social_Media_Marketing\"><\/span><strong>So what is Social Media Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social Media Marketing is the marketing of content and information on major social networking platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube and Tiktok.<\/p>\n<p>This method is becoming one of the effective solutions to help businesses connect with customers quickly, thereby building and strengthening their brand and increasing sales. Besides publishing content, Social Media Marketing also brings the benefit of helping businesses listen and absorb opinions from followers, analyze and evaluate results, as well as deploy effective advertising strategies. results on social networking platforms in 2023.<\/p>\n<figure id=\"attachment_600\" aria-describedby=\"caption-attachment-600\" style=\"width: 1740px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-600 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712375930969.png\" alt=\"What is Social Media Marketing?\" width=\"1740\" height=\"1160\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712375930969.png 1740w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712375930969-768x512.png 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712375930969-1536x1024.png 1536w\" sizes=\"(max-width: 1740px) 100vw, 1740px\" \/><figcaption id=\"caption-attachment-600\" class=\"wp-caption-text\">What is Social Media Marketing?<\/figcaption><\/figure>\n<p>Taking advantage of Social Media Marketing not only helps your business increase business efficiency but also optimally minimize investment costs. The first thing to do is to immediately build an Internet Marketing strategy on social networking platforms for your brand.<\/p>\n<blockquote><p>See more: <a href=\"https:\/\/mtcgroup.info\/en\/building-a-youtube-channel-for-beginners\">Building a Youtube channel to make money from scratch for beginners<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Should_I_use_Social_Media_Marketing_or_choose_Digital_Marketing\"><\/span><strong>Should I use Social Media Marketing or choose Digital Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Marketing campaign is a series of planned marketing activities aimed at promoting a specific product, service or even a company. In each campaign, marketing strategies and channels are used and coordinated to achieve the set marketing goals.<\/p>\n<p>While the end goal is often to drive increased sales, not all campaigns focus solely on this. Some campaigns may focus on increasing traffic to websites and social networks to increase conversion rates. Setting goals greatly affects the content of Marketing campaigns and has a direct impact on their success.<\/p>\n<figure id=\"attachment_622\" aria-describedby=\"caption-attachment-622\" style=\"width: 1696px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-622 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712376264862.png\" alt=\"Social Media Marketing or Digital Marketing ?\" width=\"1696\" height=\"954\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712376264862.png 1696w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712376264862-768x432.png 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712376264862-1536x864.png 1536w\" sizes=\"(max-width: 1696px) 100vw, 1696px\" \/><figcaption id=\"caption-attachment-622\" class=\"wp-caption-text\">Social Media Marketing or Digital Marketing ?<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Compare_the_differences_between_Social_Media_Marketing_and_Digital_Marketing\"><\/span><strong>Compare the differences between Social Media Marketing and Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"What_is_Social_Media_Marketing\"><\/span><strong>What is Social Media Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Social Media Marketing focuses on social networking channels such as Facebook, Twitter, Pinterest, Youtube, Tiktok and some other platforms. The basic principles of Marketing campaigns also apply to Social Media Marketing campaigns. Marketers will consider and choose social networking platforms suitable for marketing campaigns and company image to optimize visibility and attract the right customers for the product or brand. Social Media Marketing includes many aspects, including some highlights as follows:<\/p>\n<ul>\n<li>Customers mainly interact on social networking platforms<\/li>\n<li>Easily analyze conversions and analyze customer behavior<\/li>\n<li>Marketing can be done through influencers on social networks<\/li>\n<li>Easily manage content, plan, and publish<\/li>\n<li>Interact directly with users easily via text message<\/li>\n<li>Easily obtain user feedback<\/li>\n<\/ul>\n<figure id=\"attachment_604\" aria-describedby=\"caption-attachment-604\" style=\"width: 2340px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-604 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377247536.png\" alt=\"What is Social Media Marketing?\" width=\"2340\" height=\"1260\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377247536.png 2340w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377247536-768x414.png 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377247536-1536x827.png 1536w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377247536-2048x1103.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/><figcaption id=\"caption-attachment-604\" class=\"wp-caption-text\">What is Social Media Marketing?<\/figcaption><\/figure>\n<p><em><strong>What are good tips when using Social Media Marketing methods?<\/strong><\/em><\/p>\n<p>To make the most of Clubs, Groups and Communities on social media platforms, you can promote your special offers, content and services. Communities on social networks often consist of users with similar interests, opinions or needs. Finding the right community for your Social Marketing campaigns will help build your brand quickly and provide information to the right target audience. From there, you can improve the effectiveness of your Social Marketing campaign.<\/p>\n<p><em><strong>What are the advantages of using Social Media Marketing?<\/strong><\/em><\/p>\n<p>Understanding your customers&#8217; preferences and how they interact online on social media is key to helping you optimally promote your services and products. Platforms like Tiktok, Facebook, Youtube and Twitter all offer a number of advantages for Social Media Marketing campaigns:<\/p>\n<ul>\n<li>Brand recognition through social media is an important tool in targeted marketing. This helps your business get in front of potential customers, no matter what niche you operate in.<\/li>\n<li>Generate leads and increase sales: Using Social Media Marketing to generate leads is an effective method to expand your online marketing market and attract more potential customers through organic or paid advertising. In fact, 67% of consumers shopping online purchased an item after seeing it advertised on social media.<\/li>\n<li>Improve SEO Marketing on social networks, although Social Media Marketing does not directly affect search rankings, it can positively affect SEO by increasing traffic on the website. This helps increase your reputation and brand recognition, while also strengthening your business&#8217;s online presence on social media channels.<\/li>\n<li>Redefine your goals: One of your important goals is to identify and engage potential customers in case they leave your website without moving further into the sales process, in order to increase your chances of convert.<\/li>\n<li>Cost-effective: Compared to traditional marketing, Social Media Marketing offers better control over budget spending because the data analytics available on social media platforms are clear and accurate. . This allows you to better understand the effectiveness of your advertising campaigns, thereby adjusting and optimizing your marketing strategy flexibly and effectively.<\/li>\n<\/ul>\n<p>Using Social Media Marketing is not necessarily Digital Marketing. Most importantly, you need to ensure that your marketing activities deliver the desired results and meet your marketing needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Digital_Marketing\"><\/span><strong>Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The purpose of Digital Marketing is to take advantage of online channels to increase sales and profits, along with the construction and enhancement of brand identity and loyalty of customers. Marketing experts often carefully evaluate the effectiveness of marketing campaigns and implement immediately to optimize the results. The common tools used in Digital Marketing include SEO (Search engine optimization), content creation tools, Google Ads (Google ads) and many other tools. A digital marketing campaign usually consists of the following factors:<\/p>\n<ul>\n<li>Design, build and develop websites<\/li>\n<li>Optimize SEO standards<\/li>\n<li>Carry out advertising campaigns<\/li>\n<li>Cross-platform content distribution<\/li>\n<li>Plan Marketing content<\/li>\n<li>Affiliate marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Social Media Marketing<\/li>\n<\/ul>\n<figure id=\"attachment_606\" aria-describedby=\"caption-attachment-606\" style=\"width: 2160px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-606\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377976152.png\" alt=\"Digital Marketing\" width=\"2160\" height=\"1350\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377976152.png 2160w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377976152-768x480.png 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377976152-1536x960.png 1536w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1712377976152-2048x1280.png 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><figcaption id=\"caption-attachment-606\" class=\"wp-caption-text\">Digital Marketing<\/figcaption><\/figure>\n<p><em><strong>Good tips for Digital Marketing<\/strong><\/em><\/p>\n<p>To achieve success in your digital marketing strategy, it&#8217;s important to understand each customer&#8217;s purchasing journey and apply the right strategy for each step, whether you&#8217;re using paid advertising or advertising. per-click or release a new promotional video. No matter how great your advertising or marketing content is, if it&#8217;s not placed in front of your potential audience at the right time in the buying journey, your and your brand&#8217;s ability to deliver the desired results will be compromised. reduced.<\/p>\n<p>Digital Marketing is not limited to Social Media Marketing. It includes many types of advertising such as Pay-per-click ads, email marketing, digital campaigns, branding, branding, and many other forms of marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclude\"><\/span><strong>Conclude<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the article above, <a href=\"https:\/\/mtcgroup.info\/\"><strong>MTC Group<\/strong><\/a> has helped you better understand the concept of<em><span style=\"text-decoration: underline;\"><strong> what is Social Media Marketing ?<\/strong><\/span><\/em> and the difference between Social Media Marketing and Digital Marketing will hopefully help you have the most general overview of these two Marketing methods from which you can choose the most suitable Marketing method.<\/p>\n<p><strong>MTC Group<\/strong> is a large company in Vietnam, with more than 9 years of experience in the field of technology and entertainment media, we are confident in providing customers with the best and highest quality services. Come to <strong>MTC Group<\/strong>, we will not disappoint you.<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"For_further_information_please_contact_us\"><\/span><strong>For further information, please contact us<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>MTC GROUP ENTERTAINMENT AND MEDIA COMPANY<\/strong><br \/>\n<strong>Address\u00a0<\/strong>: No. 184 Tran Phu, Tan Dan Ward, Viet Tri City, Phu Tho<br \/>\n<strong>Hotline\u00a0<\/strong>: 0838.366.688<br \/>\n<strong>Email\u00a0<\/strong>: contact@mtcgroup.info<br \/>\n<strong>Fanpage<\/strong>\u00a0:\u00a0<a href=\"https:\/\/www.facebook.com\/MTCMEDIA19\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/MTCMEDIA19<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In the current 4.0 era, Social Media Marketing is the most effective means and solution for businesses to reach customers quickly. So what is Social Media Marketing? Join me to find out in the article below. So what is Social Media Marketing? Social Media Marketing is the marketing of content and information on major social<\/p>\n","protected":false},"author":2,"featured_media":599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,66],"tags":[87,86,85],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-news","tag-digital-marketing-en","tag-social-media-marketing-en","tag-what-is-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/632"}],"collection":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":5,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/632\/revisions\/638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}