{"id":457,"date":"2024-02-20T01:28:24","date_gmt":"2024-02-20T01:28:24","guid":{"rendered":"https:\/\/mtcgroup.info\/?p=457"},"modified":"2024-03-09T13:19:05","modified_gmt":"2024-03-09T13:19:05","slug":"tiktok-the-new-medium-for-product-discovery","status":"publish","type":"post","link":"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery","title":{"rendered":"TikTok: The new medium for product discovery"},"content":{"rendered":"<p>According to the TikTok Shopping Roadmap report published in June 2022, 49% of users discovered products they were interested in through videos from brands, creators, and other user communities on the platform this rock. Notably, at least 37% of them actually purchased the products after discovering them on TikTok.<\/p>\n<p>Interestingly, the power of engagement and TikTok&#8217;s unique discovery algorithm has played a key role in boosting sales on Shopify&#8217;s e-commerce stores.<\/p>\n<p>To enhance TikTok marketing strategies for businesses, Shopify introduced new product discovery and shopping tabs. Retailers and businesses can easily integrate these shopping tabs and sync product catalogs from their stores with their online store on TikTok.<\/p>\n<p><em><strong>So what are Tiktok&#8217;s superior points over Instagram, Facebook and Youtube?<\/strong><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#What_is_Tiktoks_superiority_in_product_discovery_compared_to_other_social_networking_platforms\" title=\"What is Tiktok&#8217;s superiority in product discovery compared to other social networking platforms?\">What is Tiktok&#8217;s superiority in product discovery compared to other social networking platforms?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#1_Higher_engagement_rate\" title=\"1. Higher engagement rate\">1. Higher engagement rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#2_TikToks_Powerful_Algorithm_Creates_Relevant_and_Engaging_Content\" title=\"2. TikTok&#8217;s Powerful Algorithm: Creates Relevant and Engaging Content\">2. TikTok&#8217;s Powerful Algorithm: Creates Relevant and Engaging Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#3_Suitable_user_target_Niche_market\" title=\"3. Suitable user target (Niche market)\">3. Suitable user target (Niche market)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#4_The_power_of_the_tag\" title=\"4. The power of the # tag\">4. The power of the # tag<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#Hot_trending_items_on_Tiktok\" title=\"Hot trending items on Tiktok\">Hot trending items on Tiktok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#Top_4_Marketing_tips_above_on_Tiktok_for_brands_can_be_easily_applied\" title=\"Top 4 Marketing tips above on Tiktok for brands can be easily applied\">Top 4 Marketing tips above on Tiktok for brands can be easily applied<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#1_Increase_engagement_with_influential_individuals\" title=\"1. Increase engagement with influential individuals\">1. Increase engagement with influential individuals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#Marketing_Tips_on_Tiktok\" title=\"Marketing Tips on Tiktok\">Marketing Tips on Tiktok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#2_Catch_up_with_the_trend\" title=\"2. Catch up with the trend\">2. Catch up with the trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#3_Build_a_Tiktok_community_and_interact_regularly\" title=\"3. Build a Tiktok community and interact regularly\">3. Build a Tiktok community and interact regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#4_Expand_your_reach_with_cross-promotion\" title=\"4. Expand your reach with cross-promotion\">4. Expand your reach with cross-promotion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#Summary\" title=\"Summary\">Summary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mtcgroup.info\/en\/tiktok-the-new-medium-for-product-discovery\/#For_further_information_please_contact_us\" title=\"For further information, please contact us\">For further information, please contact us<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Tiktoks_superiority_in_product_discovery_compared_to_other_social_networking_platforms\"><\/span><strong>What is Tiktok&#8217;s superiority in product discovery compared to other social networking platforms?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Higher_engagement_rate\"><\/span><strong>1. Higher engagement rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok ranks first in generating the highest engagement rate per post compared to other social networks. Data from Nielsen shows that influencer engagement rates on TikTok reach 20%, compared to 6.15% for Instagram and 5.22% for YouTube. This is great for product discovery.<\/p>\n<p>High interaction rates on social networks help brands reach a large number of users, thereby increasing brand awareness and sales.<\/p>\n<p>Instagram and YouTube have tried to copy TikTok&#8217;s content format to keep users on their platforms. Instagram released the Reels feature and YouTube launched YouTube Shorts after TikTok became popular. However, TikTok still comes out on top with the highest engagement rate across all major platforms.<\/p>\n<figure id=\"attachment_440\" aria-describedby=\"caption-attachment-440\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-440 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/20231228133500_screen-post-H7r5Z56O5ZY-unsplash_jpg-scaled.jpg\" alt=\"TikTok: The new medium for product discovery\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/20231228133500_screen-post-H7r5Z56O5ZY-unsplash_jpg-scaled.jpg 2560w, https:\/\/mtcgroup.info\/wp-content\/uploads\/20231228133500_screen-post-H7r5Z56O5ZY-unsplash_jpg-768x512.jpg 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/20231228133500_screen-post-H7r5Z56O5ZY-unsplash_jpg-1536x1024.jpg 1536w, https:\/\/mtcgroup.info\/wp-content\/uploads\/20231228133500_screen-post-H7r5Z56O5ZY-unsplash_jpg-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-440\" class=\"wp-caption-text\">TikTok: The new medium for product discovery<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_TikToks_Powerful_Algorithm_Creates_Relevant_and_Engaging_Content\"><\/span><strong>2. TikTok&#8217;s Powerful Algorithm: Creates Relevant and Engaging Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok is especially different from other social networks because of its powerful algorithm, which helps deliver content based on users&#8217; interests and activities on the app. This expands the ability to discover products that users are likely to be interested in and purchase.<\/p>\n<p>The &#8216;For You&#8217; page on TikTok is similar to the &#8216;Explore&#8217; page on Instagram, but with one important difference. TikTok&#8217;s &#8216;For You&#8217; page shows new content based on a user&#8217;s personal interests and activity on the app, not limited by friendships or followers. This creates a huge space for discovering new content, including products, videos and more.<\/p>\n<p>Another special point is that TikTok&#8217;s algorithm does not care about a brand&#8217;s reputation or popularity. This means that even little-known brands can become popular on the platform and succeed in selling their products.<\/p>\n<figure id=\"attachment_442\" aria-describedby=\"caption-attachment-442\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-442 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/media.jpg\" alt=\"TikTok: The new medium for product discovery\" width=\"1440\" height=\"756\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/media.jpg 1440w, https:\/\/mtcgroup.info\/wp-content\/uploads\/media-768x403.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-442\" class=\"wp-caption-text\">Tiktok&#8217;s powerful algorithm makes product discovery easy<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Suitable_user_target_Niche_market\"><\/span><strong>3. Suitable user target (Niche market)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With over 800 million monthly users, niche communities on TikTok like LGBT TikTok, Skater TikTok, Twilight TikTok, and more have created a strong bond between community members. Fun and entertaining content contributed to stimulating user interest in purchasing the product. At least 39% of users said that the &#8220;feeling of joy&#8221; created by humorous content on TikTok made them feel like shopping.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_The_power_of_the_tag\"><\/span><strong>4. The power of the # tag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While the popularity of the hashtag has declined on Instagram, it is becoming increasingly popular on TikTok. Hashtags like #BookTok, #BusinessTok, and #TikTokMadeMeBuyIt attract millions of views and provide TikTok product listings, reviews, tips, lessons, and live broadcasts from influencers.<\/p>\n<p>These hashtags help users easily discover products and contribute to their shopping decisions. Such fun hashtags are often used in TikTok challenges, encouraging users to participate in creating content for the hashtags and spreading the message.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hot_trending_items_on_Tiktok\"><\/span><strong>Hot trending items on Tiktok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the most discussed interests on TikTok are beauty, fashion, and jewelry, followed by art, interior design, food, mobile accessories, toys, and dentistry, to name a few. like differently.<\/p>\n<p>Statistics show that many beauty products have become popular on TikTok overnight after receiving reviews from users. For example, Maybelline mascara and Diecem makeup remover saw a nearly 400% spike in sales after appearing on the platform. Even hashtags like #skyhighmascara and #theosystemskincare have attracted nearly 200 million views on this app.<\/p>\n<figure id=\"attachment_446\" aria-describedby=\"caption-attachment-446\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-446 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/img_7533_652670e81cc3f-scaled.jpeg\" alt=\"Tiktok shop\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/img_7533_652670e81cc3f-scaled.jpeg 2560w, https:\/\/mtcgroup.info\/wp-content\/uploads\/img_7533_652670e81cc3f-768x512.jpeg 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/img_7533_652670e81cc3f-1536x1024.jpeg 1536w, https:\/\/mtcgroup.info\/wp-content\/uploads\/img_7533_652670e81cc3f-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-446\" class=\"wp-caption-text\">Popular items on Tiktok<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Top_4_Marketing_tips_above_on_Tiktok_for_brands_can_be_easily_applied\"><\/span><strong>Top 4 Marketing tips above on Tiktok for brands can be easily applied<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Increase_engagement_with_influential_individuals\"><\/span><strong>1. Increase engagement with influential individuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands like L&#8217;oreal Paris, SuperGoop, Casetify, and many more are proactively using influencer marketing strategies on TikTok to reach their target customers through entertaining content. To help brands overcome the challenge of finding influencers, TikTok launched its creator marketplace, where brands can curate the most relevant influencers in almost any market. niche school.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tips_on_Tiktok\"><\/span><strong>Marketing Tips on Tiktok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Always look for creators who understand your niche and brand. They need to dominate not only on TikTok but also on other platforms like YouTube, Instagram, or Facebook. In particular, they must understand your target audience well and be able to generate high sales and engagement from their community.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Catch_up_with_the_trend\"><\/span><strong>2. Catch up with the trend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok is a platform driven by the latest trends. Following popular hashtags makes it easy to discover new content. Since users love to watch videos that follow trends, adopting this TikTok marketing strategy can attract more views and engagement.<\/p>\n<p>Understanding your competitors better will give you an edge. Services from MTC Group help you compare brands and trending features in the market, thereby accessing the latest trends across multiple social media platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Build_a_Tiktok_community_and_interact_regularly\"><\/span><strong>3. Build a Tiktok community and interact regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A strong community creates a sense of belonging and strengthens the connection between customers and the brand, which in turn leads to greater customer loyalty to that brand. Regularly interacting with your audience through commenting, liking and sharing on social media channels can be hugely beneficial for the growth of your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Expand_your_reach_with_cross-promotion\"><\/span><strong>4. Expand your reach with cross-promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cross-promoting TikTok content on Instagram, YouTube, and other platforms is a great way to target your customers across multiple channels and expand your reach.<\/p>\n<p>The platform&#8217;s automatic sharing feature allows you to post content on Instagram and YouTube directly from TikTok. You can share content to Reels, Stories or Instagram posts, as well as Shorts or YouTube videos. This saves you time and effort in managing content across different platforms.<\/p>\n<figure id=\"attachment_450\" aria-describedby=\"caption-attachment-450\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-450 size-full\" src=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1708391933834.png\" alt=\"Tiktok - C\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m\" width=\"1600\" height=\"960\" srcset=\"https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1708391933834.png 1600w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1708391933834-768x461.png 768w, https:\/\/mtcgroup.info\/wp-content\/uploads\/snapedit_1708391933834-1536x922.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-450\" class=\"wp-caption-text\">TikTok: The new medium for product discovery<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The increasing popularity of Tiktok is increasingly making Tiktok a leading product discovery tool, creating great opportunities for companies, businesses, and brands to start implementing promotional campaigns on the platform. this platform to compete with other leading brands.<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"For_further_information_please_contact_us\"><\/span><strong>For further information, please contact us<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 150%;\">MTC GROUP ENTERTAINMENT AND MEDIA COMPANY<\/span><\/strong><br \/>\n<strong>Address <\/strong>: No. 184 Tran Phu, Tan Dan Ward, Viet Tri City, Phu Tho<br \/>\n<strong>Hotline <\/strong>: 0838.366.688<br \/>\n<strong>Email <\/strong>: contact@mtcgroup.info<br \/>\n<strong>Fanpage<\/strong> : <a href=\"https:\/\/www.facebook.com\/MTCMEDIA19\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/MTCMEDIA19<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the TikTok Shopping Roadmap report published in June 2022, 49% of users discovered products they were interested in through videos from brands, creators, and other user communities on the platform this rock. Notably, at least 37% of them actually purchased the products after discovering them on TikTok. Interestingly, the power of engagement and<\/p>\n","protected":false},"author":2,"featured_media":439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,66],"tags":[43,45,44],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-news","tag-tiktok-en","tag-tiktok-shop-en","tag-tiktokshop-en"],"_links":{"self":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/comments?post=457"}],"version-history":[{"count":3,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/457\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/posts\/457\/revisions\/565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/media\/439"}],"wp:attachment":[{"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/media?parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/categories?post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtcgroup.info\/en\/wp-json\/wp\/v2\/tags?post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}